SEO launch checklist

Before you flip DNS

• NEXT_PUBLIC_SITE_URL is set to your final domain in Vercel.
• NEXT_PUBLIC_SITE_NAME and NEXT_PUBLIC_SITE_TAGLINE reflect your brand.
• At least 3–5 resources are published so search engines have something to index.
• Each resource has a unique description under 160 characters.
• Featured resources have featured: true so they surface on the homepage.

After launch

• Submit https://yourdomain.com/sitemap.xml to Google Search Console.
• Submit the same sitemap to Bing Webmaster Tools.
• Add the RSS feed (/feed.xml) to your social and newsletter pipelines.
• Verify Open Graph rendering with the Meta sharing debugger.
• Verify Twitter Cards with the card validator.
• Run PageSpeed Insights — target 90+ on mobile.

What's already handled

• Canonical URLs on every page
• JSON-LD Article schema on resource pages
• Auto-regenerating sitemap on every deploy
• robots.txt referencing the sitemap
• Security headers (HSTS, X-Frame-Options, Referrer-Policy)
• AVIF/WebP image formats
• HTTPS via Vercel's auto-renewing certs